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Doesn't hurt and might be a selling point for some users. If I had to choose to between wmv, mpg, or divx I'd go for the divx. wmv sucks, especially for non-windows users for the most part. Mpg, although good quality has a shitty file size. Divx you get awesome quality with a smaller size. Like mpg, you get ability to play your videos with ease no matter the OS for the most part. Lots of cross-platform players that don't require you to have downloaded the divx codec.
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