In recent research data, it was stated that approximately 15% of the 700 million Internet users have paid for online content. That would be about 100 million users in the pool.
You have to figure many guys buy multiple sites just like they would buy lots of different magazines at a newsstand.
There are many other ways to pick up the money besides with a credit card don't forget. Our investment group is going heavy into that direction right now, with prepaid, telephony and debit products.
