I ran into this fascinating description of Xpays [one of the older and more established players out there]
http://www.adultbuzz.com/060502/buzzshots.phtml Interesting model -- swapping traffic/tracking. Apparently they have 10,000 webmasters according to the interview plus up to 20,000 other wm's with affiliated systems.
What I'd like to know is if there are other programs out there like it. Or are most programs basically "closed" systems that only do traffic swaps/trading via exits/cross sells?
Is this model viable and evolving or are we basically stuck with static networks? Is this primarily a technical model or is it an improvement/modification of the standard paysite business model?