The
AWE cookie thing has it's good points, and of course it's bad points.
The good side to the 14day cookie, is that if you are a newer webmaster, you aren't stuck with the slim pickings of the new members to the cam sites. Let's face it, there are tons of badass webmasters that make shitloads of sales. Their cookies are only 14days, so their customers get put back in to the pool of potential profits. Were as if you were on lifetime revs, you wouldn't be able to scoop up those older cam customers. The secret (if you can call it that) with AWE is to build a site that makes the user come back and reset your cookie, not just generate click-thrus.
The bad side, off course it sucks to lose a whale of a customer. But on the flip, you could get some one else's whale next time.
I see everyone recommending using the PPS option for AWE. Honestly, it's a bad idea. The PPS uses a 30day cookie, plus the customer must have never bought credits from and AWE site before. So if a previous revshare customer signs up with your PPS link, you pretty much just screwed yourself and other webmasters also, since that signup won't count for you and essentially taken out of the pool.