AFF's Lars Mapstead Discusses Sale to Penthouse
Marketing VP says deal represents change in the industry.
By Bianca Fox
Posted: 10:31 AM PST Dec 12, 2007
BOCA RATON, Fla. - Lars Mapstead, vice president of marketing for Various, Inc., parent company of AdultFriendFinder, discussed the company's $500 million sale to Penthouse in an exclusive interview with AVN Online on Wednesday morning.
Company owner and founder Andrew Conru had "wanted to diversify a bit, so to speak," Mapstead said.
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