Originally Posted by fuzebox

I like using words like "Click here to xxxxxxxxxxx", I am of the opinion that surfers are completely retarded, and will gravitate to things that say "click here" and click that. Hell, using clickheat to track I noticed that the words "click here" in a linked sentence like "click here to download the full video" will get more clicks than the rest of the sentence, even though the whole thing is blue and underlined.

I also hate terms like "instant access", which I believe means absolutely nothing to the surfer... No one goes "wow, how can I access this porn instantly" - the worst two words in porn I think. The same goes for 468x60 banners, surfers have been trained to avoid these for 5 years.