Originally Posted by AmeliaG

There is a sponsor I really expected to sell for me, but they converted at 1:3,778 out of 18,891 hits. This can just happen, so I didn't think much of it and just did not focus on promoting them. I recently noticed, however, that a gallery we put up a link to some time ago has photos which all 404 to a different program. This makes me think that it was not their tour which surprisingly didn't convert, but maybe surfers were not actually hitting their tours. What would you think if you promoted a program and its FHG's 404'ed to a diff sponsor?

Why would a program put a 404 to some other program on an FHG? Is misdirecting traffic the only possible explanation? I want to think there is some honest reason this could have been done.