Guys.. If you actually read anything on it.. Like the actual article..
http://www.cnn.com/2003/TECH/02/07/j....ap/index.html
"The photo was taken through a viewfinder that combines moving images from behind and in front of Obana, who was wearing a luminous jacket to create the transparent effect."
Eg: It is a photograph placed on a luminous jacket..
And for those that don't know what luminous means, it means it emitting light - the jacket emits light, and since it has that picture on it, it projects the picture out (to a degree).
Cheers,
Matt