Quote:
Originally Posted by Vick!
I always thought it boils down to CPM.
Don't clicks also depends on the quality of banners/promo tools from a certain program?
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Definitely, some types of content will attract more lookie-lou clicks from people who are curious but maybe not enough so to buy. So you might get way more clicks from the same number of impressions on say a midget porn site but make the same money for the same number of impressions on a sponsor with far fewer clicks. So your impressions to dollars ratio could be the same for both, but the clicks to dollars ratio for the more unusual sponsor will be lower. My experience promoting anyway.