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Old 11-25-2007, 06:13 AM  
Tickler
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Join Date: Jul 2005
Posts: 650
Quote:
Originally Posted by Vick! View Post
Don't clicks also depends on the quality of banners/promo tools from a certain program?
That basically helps to determine the CTR.
Quote:
Originally Posted by Vick! View Post
I always thought it boils down to CPM.
CPM is the cost per 1000 views, so just basically surfer impressions. Look at this way, and you can juggle the numbers to get different results.

So if you do 10,000 impressions @ $10CPM = $100
If your CTR(ClickThroughRatio is 5% you would have 500 clicks
If your signup ratio is 1:100 @ $30, you would be making 5 x $30 = $150
Your cost per click would be $.20
Your earn per click would be $.30
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