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I would say $15+ is a good place to start. Depends on the niche, exclusive content, exclusive VIDEO content, etc. If it doesn't convert well the payout has to raise to make it interesting enough to keep sending traffic for awhile to see if it works out. If the payout is high enough, it'll attract a few affiliates who are good with buying traffic and with buying ppc clicks as well as other sponsors looking to convert their traffic.
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