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Whatever format a sponsor has the data in a generator can be written to
create the feed. Not sure what information NATs stores in it's database. For
gunz we have custom database which has all the promo packs information
and any IDs it needs to integrate with CMS/Billing/Shopping Carts.
Depends on the sponsor, but we all have MPEGs, FLVs floating around, not all
of us have a database of those assets but most could make one where
needbe. The step needed by sponsors to properly feed the tube market is to
collect together data on all their movie assets, this format then would
provide a standardised way for pushing that content/information out to
affiliates and their websites.
-Ben
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