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stevesonic · 11-22-2007, 11:43 AM

Hey Marc,

As a publisher I would agree that you need to be aware of a response metric.

However, since there was a singular traffic source and unique creative that distributed clicks equally among the sponsors, the CTR "Click thru rate" is NOT a relevant stat in this case.

Unless I am interpretting something different, I believe "pr0" addressed this here.

"I used one traffic source and sent the exact amount of traffic to each program. I filtered off a unique to each program one at a time so that the traffic they received was the same across the board. Each site received 9000 uniques as measured by my tracking pixel." - pr0

So although response is an important metric we all can appreciate, the CTR "Click thru rate" has been esentially removed from this equation.

SteveSonic

11-22-2007, 11:43 AM
stevesonic Confirmed User Industry Role: Join Date: Feb 2002 Location: Canada Posts: 168	"Click thru rate" is NOT a relevant stat in this case Hey Marc, As a publisher I would agree that you need to be aware of a response metric. However, since there was a singular traffic source and unique creative that distributed clicks equally among the sponsors, the CTR "Click thru rate" is NOT a relevant stat in this case. Unless I am interpretting something different, I believe "pr0" addressed this here. "I used one traffic source and sent the exact amount of traffic to each program. I filtered off a unique to each program one at a time so that the traffic they received was the same across the board. Each site received 9000 uniques as measured by my tracking pixel." - pr0 So although response is an important metric we all can appreciate, the CTR "Click thru rate" has been esentially removed from this equation. SteveSonic __________________ Steve Sonic LoadedCash.com