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That's actually pretty good in the face of a widening media market.
Playboy doesn't sell copies, my opinion, because it has the hottest chicks, though there are plenty of them. It's the total package.
It sells for the groundbreaking articles (they are constantly on the edge from a journalistic standpoint), and other content. It appeals to a certain generation and lifestyle, even if only as a fantasy.
I do think it is more of a nostalgia thing, though, that will fade fast in the next decade or so, unless they find a way to reinvent themselves.
The younger generations are not loyal to Playboy in the way some of the original customers are and will be. But when they are gone, and particularly when HEF is gone, I think it will be over.
Just my opinion. . .
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