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					Originally Posted by  L-Pink
					 
				 
				So musicians have to be knowledgeable in internet marketing to make it? 
Or do they wait to be discovered by someone that will do this for them? 
 
Radiohead is a poor example they have been around for 20 years and it was their seventh album. If it was their first album attempt today they would all be waiting tables somewhere. 
			
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 I am not trying to say that internet marketing is a way for bands to break through and achieve the level of Tool, Radiohead, Dave Mathews and a lot of other bands. 
I am trying to say the way music companies have shoved creativity of an actual group aside in order to make a HIT is changing, because the distribution model is going to change. Bands are able to build up a following through viral marketing and make the same if not more money selling their own music and art. There are already examples out there of this, and it is making the record execs quiver. 
Want a record deal description?
A band is signed to a 3 year record deal for $5m
The record company pays a band 25 cents to 75 cents if they are lucky for every disk sold. That is only after the expenses for making videos, promotion, and all the other BS is paid for. 
How many records does a band have to sell to make $2m?
Now what if a band has a following of 100k+ people built up over a few years of releasing songs in digital format, selling them cheap, and those ACTUAL fans not the type who were shoved this down their throat go out and pay instead of $17 for a CD but $5 for a download. 
You think it will not happen? It already is happening. 
Do you think it will not improve the quality of the music being produced?
Gene Simmons in my opinion is outdated and too arrogant to realize that just like online content distribution is changing TV, Video Rentals, Magazines, Newspapers, News Networks, has left him behind the times and his new album would not sell enough for him to justify the time sticking out his tongue the next 365 days.