Quote:
Originally posted by WiredGuy
Really? They're not acting like they want it. I want to give them money but they keep bumping up prices, changing editorial policies on the fly and making it impossible for me to spend my money. Just how much longer are their advertisers going to tolerate this? I really would love to see their market share start to spread out to the smaller engines.
WG
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That's because they know that they can do anything they want and you'll still kowtow to their demands. Even if their policies drive a few adveritisers away, I don't think it would make much difference to their bottom line as other listings would rise to fill the vacated spots.
I think Overture takes their advertisers more or less for granted. The editors don't care, their paycheck doesn't reflect advertiser satisfaction. The management doesn't care because they are more concerned making Overture appealing to partnerships.
The problems really started when Overture ditched the GoTo brand and started whoring themselves out as a provider of search results. They stopped having to satisfy their advertisers and started having to satisfy their partners. The whole bruhaha over minimum bid ties into their partnerships, it sounds better to a partner when Overture can tell them that an average cost-per-click has gone up.
Dealing with Overture is a real pain these days. In fact we haven't launched any new campaigns in over a year and our current campaigns are about 1/4 the size they were in 2001.
I too would love to see some of the other PPCs gain market share, but I really don't see how its going to happen. Unfortunately Overture's got the market nicely locked up and short of a mass exodus of advertisers they're not likely to change. As long as its cost effective to advertise there, that's not going to happen. For the time being atleast its cost effective, just not for the range of words and sites it once was.