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Old 11-07-2007, 04:38 PM  
Zuzana Designs
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YOU MAY BE A ENTREPRENEUR
Entrepreneurs have a great deal of their self-perception bound up in their businesses or positions, but they are not as consumed by entrepreneurial drive. They will be interested in profits and growth. The key is that entrepreneurs will have a high standard of success, but as soon as they achieve the level they require, they will shift focus outside the business. They will seem to be pursuing profit and growth, but that pursuit will fall short of the single mindedness of the macroentrepreneur. Entrepreneurs will be innovative, but they are more likely to pursue enhancements to established products, services and procedures, rather than seek totally new approaches. Enhancements are safer and less likely to disrupt the steady climb to perceived success which is so important to entrepreneurs. No two entrepreneurs are the same, but they all have one thing in common: their dreams. Theirs are dreams of recognition and advancement, dreams of wealth and admiration.

Entrepreneurs are the those who create and grow their businesses into success, but they tend to be those businesses for which there is a market. They do not create markets, nor necessarily expand their market, but rather become a force within the one in which they find themselves. They have the confidence that they "know their concept will work". It is not a risk when you have the confidence and knowledge. Knowledge and self-confidence are the hallmarks of successful entrepreneurs.

Many entrepreneurs may create and/or purchase franchises. The element of risk is much lower in that environment, but many feel that the aspect of "having your own business" is the same. Many franchisees or receivers of distributorships have the ability to look at their businesses as their own with what they perceive as "help getting started". Many of these businesses are also very successful for both parties.

Examples may be those wealthy business people in your own home towns and communities who are still working in their business and enjoying the "perceived accolades of others."
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