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Surfers don't like to read, lots of them can't even if they wanted to. It is the content that sells, that is what should be "in your face", it is what you should concentrate on. Instead, you go on and on in boring text about downloading and how often you update and how most members stay members...what are you trying to do...turn lesbians straight and make guys limp?
The text should be turning your customers on, not turning them off. Save the "why you should join for short bursts on the tour, and you can do more in depth "why" in point form on the join page.
"Updated Weekly" "Unlimited Downloads" and things like that between content blocks work better than dull text.
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