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Embedded versus not embedded won't effect bandwidth.
Having a link to the plain mpeg or wmv file will make customers
happy, though, since embdedding doesn't work reliably across
different platforms and browsers.
wmv, mpeg, quicktime, and the current version of Flash all use the
same video format under the hood, just with different packaging,
so they'll all use the same bandwidth. (Plus or minus a few bytes for
the packaging).
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