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I find that when I change text, sales can go down. I mess with shit and think that the exact wording can have such a huge impact--best to leave it alone if it works for you.
However, when I change photos or layout, it almost always results in a sales boost.
I did some major tweaks last week and had a killer jump for a few days...
In the past, I have added pics or swapped out content and seen a steady flow of sales for hours immediately after.
Multiple tours is my next goal, as I diversify my incoming traffic.
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