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Halfway through its third season, "Dog'"s bite is equal to its bark (and Chapman can bark a lot). It now draws more than 4.2 million viewers an episode, making it the No. 1 cable program in its time period among adults ages 18 to 34 years old, 18 to 49 and 25 to 54. Last April, A&E officials decided to renew "Dog" for a fourth season, a move that all but guarantees syndication for the show and ushers the Chapmans into a financial promised land.
It seems like a world away from the mom-and-pop operation that was teetering on the verge of bankruptcy until Dog tracked down and apprehended Max Factor heir and fugitive Andrew Luster in Mexico. The 2003 tabloid case landed Chapman in a Mexican jail, but, when he was released four days later, he emerged as America's favorite bounty hunter.
"You are a flash in the pan if you get one or two seasons under your belt. You're OK if you have three," says Chapman. "But you're in, bruddah, if you get to four. Five or six seasons and you're making real money. With the TV show, we are finally beginning to turn a profit. I hate to say this, but I was a legend in my own mind. I knew I could make it, but I also knew that I needed something else besides bounty hunting. Wesley is our bookkeeper, and he was like, 'Boss, we aren't making it!' I told him, 'Wesley, we can do it, if we can get a television show.' And, of course, we did. On the other hand, there wouldn't be a television show if it wasn't for Da Kine Bail Bonds."
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