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$10 million is a press sensationalized lie. The band said no such thing. They DID make more than they would have if they released the album first though. Roughly around 4 or 5 million.
If they released an album they would have only sold 1.5 million worldwide at best... with a roughly $1.50 per album royalty. But, they don't play the royalty game with labels anyway...
The truth is they would have gotten maybe $1.5 to $2mil as an advance in the US and another $1.5 for the rest of the world... and never see a royalty check because they got everything up front.
They made out very well on this recent deal. I think they will be the only band who will do that well though. Folks participated for the novelty of it... plus Radiohead has a very computer literate, older and affluent fan base. It was a perfect storm for them more than it would be for an average band.
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I've trusted my sites to them for over a decade...
Webair, bitches.
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