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Recommend 1 of 2 things...
1) Ditch the trial option.
2) Increase the cost of your trial substantially, such as a 3 day trial for $7.95 or something like that. Doing this will also encourage more people to join for the month because it's more attractive.
If you don't do one of those 2, you're gonna continue to get raped by repeat members and the problem will only get worse.
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