It's a great marketing scheme. They are going to have thousands upon thousands going to the site to apply to be a 'condom tester' and have people talking about it getting there brand name out there more. My hats off to the marketing team there.
Quote:

Are you a hard working Canadian man who isn't afraid to put his back into his work and break an honest sweat? If so, your dream job may be calling you.
Durex Condoms is looking for 1,000 volunteers to test their products and submit reports on their 'field' work.
Applicants have until November 4th to convince the company that they can rise to the occasion and get the job done.
"(They) will be asked a series of questions to make sure they are a good fit for this dream job," the company said in a statement.
"Questions include how often do you use condoms? And why do you want to be a Durex condom tester?"
Steve Mare, brand manager for Durex Consumer Products, thinks it's a great opportunity to find pleasure in your work.
"There's certainly an element of fun involved with the program and we don't want to deny that, " he said.
If you think you're up for the job, log onto http://www.durexcondomtester.ca/.
|
http://www.citynews.ca/news/news_16001.aspxGreat