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d-null · 10-19-2007, 02:59 AM

off topic a bit, but interesting to me as an exercise

I did a search on the word "ICE", which is a common word that one would expect might bring up results on frozen water perhaps, or perhaps not

anyways, the sponsored link that came up was for ice . com (whom I remember reading about as being a company with a 7 figure advertising budget with google)

ranking pretty high for the keyword ICE was ice . com, they ranked higher than ice . org ... but seeing those two right near the top made one think that domain name itself must have a big ranking bonus, but maybe not

the meta title for ice . com had no mention of the word ICE

looking at the backlinks to ice . com I found very few external links using the keyword ICE (the only ones I found were using the whole domain name)

so I am really curious how this site which is a jewelry site that has very little keyword saturation for the word ICE ranks right at the top for that keyword

does a 7 figure budget help in the SE rankings? or is the domain name alone worth a huge ranking bonus?

any of you SEO gurus explain what I am missing in my understanding of this ranking success story?

10-19-2007, 02:59 AM
d-null . . . Industry Role: Join Date: Apr 2007 Location: NY Posts: 13,724	off topic a bit, but interesting to me as an exercise I did a search on the word "ICE", which is a common word that one would expect might bring up results on frozen water perhaps, or perhaps not anyways, the sponsored link that came up was for ice . com (whom I remember reading about as being a company with a 7 figure advertising budget with google) ranking pretty high for the keyword ICE was ice . com, they ranked higher than ice . org ... but seeing those two right near the top made one think that domain name itself must have a big ranking bonus, but maybe not the meta title for ice . com had no mention of the word ICE looking at the backlinks to ice . com I found very few external links using the keyword ICE (the only ones I found were using the whole domain name) so I am really curious how this site which is a jewelry site that has very little keyword saturation for the word ICE ranks right at the top for that keyword does a 7 figure budget help in the SE rankings? or is the domain name alone worth a huge ranking bonus? any of you SEO gurus explain what I am missing in my understanding of this ranking success story? __________________ __________________ Looking for a custom TUBE SCRIPT that supports massive traffic, load balancing, billing support, and h264 encoding? Hit up Konrad! Looking for designs for your websites or custom tubesite design? Hit up Zuzana Designs Check out the #1 WordPress SEO Plugin: CyberSEO Suite Last edited by d-null; 10-19-2007 at 03:00 AM..