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Eharmony spends a boatload on advertising in the "real" world, but they are a comparatively rare service that is promoting a marketable difference. They have a more or less unique system, and they play off of that.
Most of the current dating sponsor type sites are honestly so full of shit that even a newbie idiot can figure it out. Those who can't figure it out ahead of time usually catch on after the first couple of days and probably never rebill.
So many fake profiles, so many come ons, so much crap. Dating sites do themselves no favors. I am shocked that some of them haven't been sued, I suspect nobody wants to admit they were desperate enough to use one.
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