Quote:
Originally Posted by $5 submissions
LOL actually it's the reverse. They've collected traffic that can be upsold to dating sites  |
This was true. Dating used to account for a large part of the social network's revenue until now:
Quote:
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THE NEW YORK TIMES -- Sep 14 -- The once prolific and sexually provocative TRUE ads are now conspicuously absent. Why? The dating site reportedly is delinquent on its advertising payments and has had to cut back. According to Mark Brooks, editor of Online Personals Watch, TRUE was looking at "considerable" seven-figure advertising bills from several major sites. "The amount of advertising they did, even in the very early days, was astounding. They were pricing everyone else out of the market," Mr. Brooks said. It is hoped that the easing of the company's aggressive advertising will restore some sanity to industry ad prices.
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I think True alone spent over 100 million in between online and cable.
Here's some stats:
*
Hitwise ~ 9/07
1 Singlesnet
2 PlentyofFish
3 eHarmony
4 Yahoo Personals
5 Match
6 TRUE
7 Adam4Adam
8 Blackpeoplemeet
9 Mate1
10 Manhunt.net
11 BlackSingles
12 Hot or Not
13 Onlinebootycall
14 MSN Dating (Match)
15 Gay.com
*
Nielsen Online ~ 9/07
1 Yahoo Personals
2 Match
3 MSN Dating (Match)
4 Singlesnet.com
5 eHarmony
6 TRUE
7 Mate1
8 SparkNetworks
9 PlentyofFish
10 Webdate
*
Comscore ~ 9/07
1 Yahoo Personals
2 Singlesnet
3 Match
4 Spark Networks (American Singles)
5 TRUE
6 eHarmony
7 Mate1
8 PlentyofFish
9 Zencon (BlackPeopleMeet)
10 Love@AOL (Match)
11 Webdate
12 MSN Dating (Match)
13 PerfectMatch
14 Gay.com
15 Date.com
*
Compete ~ 7/07
by member logins)
1 Singlesnet
2 Match
3 PlentyofFish
4 eHarmony
5 Yahoo Personals
6 TRUE
7 BlackPeopleMeet
8 Mate1
9 Manhunt
10 Gay.com