Just to add to this: I still don't know what the other fields are, but I figured out the system used to encode the data; if anyone's curious as to what the letters are,
here's a crappy 10 minute script I whipped up.
Your link code tells me:
Code:
Campaign Number: 3
Program Number: 2
Site Number: 19
Other Data: 0
Other Data: 0
Other Data: 0
Other Data: 716
Sorry that it's still basically worthless to you, but as I figure those out, I'll add the information.