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there are a few main things you might want to keep in mind if you are going to blog:
1. text, text and more text - let the se spiders have enough to chew on
2. get a design that will make your blogs stand out - let the surfer remember your blog
3. don't install too many plugins - i wouldn't go over 5-10
4. use the sidebars... surfers do click them and do buy from there
5. post on a regular basis - i recommend at least every two or three days
6. get links from other blogs - the more the better
7. use spam protection
8. did i mention the part where you post lots of text?
9. always keep your blog script updated (!)
10. regarding SEO, always remember to build the blogs for the surfer not for the search engine (!) some wm's tend to forget that....
that's what i can think of right out of my head... but i'm damn tired... maybe i'll add more tomorrow...
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