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The way Zango is installed is (IMHO) pretty darn misleading. They offer surfers to play a video or a game, typically which would last a couple of minutes. In order to do that, they have to make a little download to activate the game. That download installs the toolbar for as long as the user leaves it on the machine and doesn't remove it.
Zango's basic business model is to trade trinkets for major real estate. It is a classic unfair trade. Users get to play a low end flash game or watch a short video, and for that they have to give up their privacy and allow Zango to monitor their every move.
Zango's method for turning this into cash is pretty similar. See what Quick Buck's "rouge affiliate" was up to, popping join pages over other people's join pages. It is a direct attempt to profit from misleading surfers. The price paid for that popup is probably pretty high, considering it was probably pretty profitable.
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