Originally Posted by WiredGuy

Campaign tracking isn't the same, I'm looking for exactly what Tom described, the ability to add a parameter at the end of the url and track any keyword, where I don't have to predefine it ahead of time. From my understanding, that's not possible with most sponsors. Most sponsors allow you to predefine a campaign, but I need any keyword to be tracked at runtime as they come from a search engine. I can't predefine thousands of keywords.
WG