This month?s tip discusses one of the most commonly overlooked aspects of selling your website(s)? The video trailers. I can?t tell you how many times people have come to me, scratching their heads, wondering why their very good tour is not converting so well only to find out when I look at the video trailer that they spent almost no time putting a great one together. If a picture is worth a thousand words then your video is work 100,000. So what makes up a trailer that helps sales then?
1. Don?t give away too much. I?ve seen some awful edits where it?s basically just 30 seconds from a scene with a front and back stuck on it. If you show too much contiguous action or just too much in general then your potential horny client is going to finish the job to the trailer and not join.
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