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These rules are nothing new. The record industry simply did not want to get into enforcing many rules because it is reasonable for consumers to break some of these rules at times. But since the consumers did a big "fuck-up" with file sharing and don't want to stop when they are contacted the music industry is hitting back with a bigger "fuck-up-too".
The record companies now feel the need to make the full extent of their reach known so that people don't get this cavalier attitude that they can distribute material for free that the record company is trying to sell.
It's kind of like when gallery submissions were free and we fucked with the tgps with auto-submitters and viruses and popup and a whole lot of other shit so now they charge for gallery spots and partner accounts.
Moral of the story : People "push the envelope" until it explodes in their face.
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