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Old 10-04-2007, 12:44 PM  
WiredGuy
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Join Date: Aug 2002
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Every advertiser is paying a different CPC rate because the rate is a combination of the max bid, clickthrough ratio and quality scoring of the site. Hence, the #1 advertiser could be paying less than all the other ones. And to answer the question, no, you can't see the bids as they change in realtime based on the rest of the factors.
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