Quote:
Originally Posted by bonkerz2007
maybe this is over simplifying it but you can get an estimate of the cpc for position 1-3 using the traffic estimator tool. what the person in that rank actually pays depends on the max bid of the person below him.
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how accurate is that tool though?
doesn't it have more than one factor though like
his PPC rate might be lower if his CTR rate is higher. even if the person below him is paying a higher rate?