GoFuckYourself.com - Adult Webmaster Forum - View Single Post - Who wants me to bring back months of $100 PPS payouts for IwantU.com?

Kristian · 10-01-2007, 09:52 AM

I wish I hadn't opened my mouth because I have a lot of respect for IWantU and it seems like I'm having a go at their program. I just see flaws in the co-brand. Instead of being mysterious (translated, too lazy to do this before now), I'll let you know what I think are the problems - for anyone who cares enough to read this anyway.

You're a surfer who's into the cuckold niche, for example. That's your niche. The thing that gets your juices flowing. So what do you do? Well, you join a cuckold personals site of course! Now I'm not bashing the posted site, fuck now, I don't want him and his buddies bashing me. I'm just using this as an example.

So our guy joins the cuckold personals site. Only when he finishes joining he winds up on a totally different site, totally different name and appearance, and gets a confirmation email from this totally different site. He's thinking, what the fuck?!!!

Now, I ask you this : Will this surfer respond as efficiently to our goals as we would like? I'm referring to signing up, staying a member for the longest time possible, and not charging back. Will he do those things efficiently from our point of view.

Personally, if I was that guy, I would be feeling these things :

- Distrust
- Confusion

HOWEVER, does it mean the co-brand model must necessarily lead to LESS THAN optimum results (because i'm sure we all make money with co-brands)?

Of course not!

We just need to tweak.

Let the surfer KNOW that it is a co-brand. That is the key. Getting someone to signup to one site and then giving them something else is not gonna be efficient. Its like me going to buy a bmw and getting a merc. They're both nice cars but, what the fuck drugs is the car dealer on?!!!

Solutions:

1. Let surfer know it's a co-brand (there are lots of positive ways to do so that can work in your favor and make you look cool)

2. Continue the co-brand throughout the user-experience of the surfers joining the co-brand.

- If they enter through the cuckold door, let their cookie (or whatever techie thing we can do) allow them to see a different site than iwantu members.

- Let the email be from the cobrand name.

Those are my thoughts. I've never ran a co-brand so I'd be the first to admit being wrong if I am. However what I do have a lot of experience in is looking at dating sites from the POV of the comsumer. And right now I see co-brands as being flawed - BUT easily fixed.

10-01-2007, 09:52 AM
Kristian Confirmed User Industry Role: Join Date: Aug 2003 Posts: 3,733	I wish I hadn't opened my mouth because I have a lot of respect for IWantU and it seems like I'm having a go at their program. I just see flaws in the co-brand. Instead of being mysterious (translated, too lazy to do this before now), I'll let you know what I think are the problems - for anyone who cares enough to read this anyway. You're a surfer who's into the cuckold niche, for example. That's your niche. The thing that gets your juices flowing. So what do you do? Well, you join a cuckold personals site of course! Now I'm not bashing the posted site, fuck now, I don't want him and his buddies bashing me. I'm just using this as an example. So our guy joins the cuckold personals site. Only when he finishes joining he winds up on a totally different site, totally different name and appearance, and gets a confirmation email from this totally different site. He's thinking, what the fuck?!!! Now, I ask you this : Will this surfer respond as efficiently to our goals as we would like? I'm referring to signing up, staying a member for the longest time possible, and not charging back. Will he do those things efficiently from our point of view. Personally, if I was that guy, I would be feeling these things : - Distrust - Confusion HOWEVER, does it mean the co-brand model must necessarily lead to LESS THAN optimum results (because i'm sure we all make money with co-brands)? Of course not! We just need to tweak. Let the surfer KNOW that it is a co-brand. That is the key. Getting someone to signup to one site and then giving them something else is not gonna be efficient. Its like me going to buy a bmw and getting a merc. They're both nice cars but, what the fuck drugs is the car dealer on?!!! Solutions: 1. Let surfer know it's a co-brand (there are lots of positive ways to do so that can work in your favor and make you look cool) 2. Continue the co-brand throughout the user-experience of the surfers joining the co-brand. - If they enter through the cuckold door, let their cookie (or whatever techie thing we can do) allow them to see a different site than iwantu members. - Let the email be from the cobrand name. Those are my thoughts. I've never ran a co-brand so I'd be the first to admit being wrong if I am. However what I do have a lot of experience in is looking at dating sites from the POV of the comsumer. And right now I see co-brands as being flawed - BUT easily fixed. Last edited by Kristian; 10-01-2007 at 09:55 AM..