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Quick SEO basics... Hope this helps you mikesinner !
If you are looking to Search Engine Optimize; I would suggest using Google adwords keyword volume check service... such is free and gives you the volume of searches per keyword combinations and use those keywords that have good volumes... then include them in your meta tags and within your body of your index page text... make sure they show up at least 8 times each within the <body> tag plus in your meta keywords and should be found within the <h1> to <h5> tags... write up a good keyword description and then test your keyword density....
It would also help to have such keywords found within your sub domains...
Hope this helps you out...
Later,
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