Google > wade thru the swamp for the truth > "know" the search terms for your niche (database) > wade thru the swamp more > create a website with substance > create sitemap/s > tailor all prime pages based on what you have learned > find relevent inbound link partners > if that works after some time - repeat from "create a website..." - if not, go back to the swamp for the truth.
It's easier than it sounds and not exactly a mystery
