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D i say stay away from the chat rooms and keep the advertising to a bare minimum and pump up the personality and creativity of the shows, it takes enormous time to pull off good radio. just listen to any of the commercial radio and imagine the workload that goes into it. the imaging and production alone is a full time job. as for the advertisers. if you take only the biggest fish you can get away with 2-3 advertisers and the plugs can be longer, but less plugs. if you go the small fish route, you'll have to have 20 of them or so and it turns into a mess. those numbers are just an example, but i am talking merely theory here.
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