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I forgot to mention Google Accelerator - it's basically a web caching service so they not only know which URLs you visit, but since all content passes through Google they can keyword match or even STORE it. This includes password protected content and other private material which would not normally be accessable to everyone.
All these gimmicky services have the potential to increase their commercial position by learning surfer's habits, but what happens once it's used for more than simple marketing purposes?
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