Originally Posted by VS_Jeff

I have a very close friend that works in MySpace advertising. I was asking this very question, and she said the advertisers give them extremely specific markets to target, and they have the tools to do so.

If you go to one of the Mate1 ads, then click through, it takes you to a page that grays out in a few seconds, with a DHTML pop layer page, which requires a CC to continue.

There are a lot of ways to ensure you get the right target audience, but obviously there will be a number of unwanted clicks regardless.