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My favorite are the people who copy it and use Word or something to edit it--sometimes I will search and my meta tags still hit off the copied page.
General layout and what-not, well, that is hard to own... I did chuckle the other day though when I saw someone steal the look of my main site down the text graphics that he edited...
Every time I tweak my tour or give my styles an overhaul, I do notice huge bumps in sales though.
Consider it like this: if someone else copies it, time to come up with another new killer idea to stay ahead of the game.
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