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It's in a program's best interest to keep their reps in the know / have them be great resources for their webmasters. You have to offer webmasters more than just customer service / you have to make sure your program reps are up to speed in online marketing as a whole.
I know over the years I've worked for eroticy several of the affiliate program managers I've trained have struck out on their own and are now successful independant webmasters.
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