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I'm a much bigger fan of taking like 5 sponsors where you like thier sites and promote those heavily rather than promoting 25 sponsors and barely taking anytime to study their sites.
If you are promoting way too much, you get into the habit of just throwing traffic into the wind and hoping something will sell. If you take 5 sponsors and study their sites effectively, the results will most likely be much better.
If you understand the niche yourself very well, you can help market that towards others who like your same niche. It's always easier to sell something you belive in and understand versus not.
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