Quote:
Originally Posted by RawAlex
The basic sales idea (taught to me by people like Mikefold, Ron from CE, and others who started at the start of all this) is to get the surfers dick UP, but don't give the surfer what he needs to finish. Sell him what he needs to finish what he is doing.
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This is what I was taught, what I have believed and the business model I have persued over the years; The impulse buy.
I'm starting to think, however, that as the times change, so does the target. Let me explain.
It used to be that you have to be pretty computer savvy to get the free porn goods. You had to know how to use newsgroups (before all the leachers and programs that simplified it), there as no KAZA or Limewire, torrents didn't exist and hosting was so damned expensive that nobody could give away big chunks of movies, not for free. In this scenario I bet most surfers did sign up, dick in hand.
Today, things are not so. Any surfer of even average intelligence can't help but stumpe on sources of free porn, it's just everywhere. The isntant gratification can be beat out quickly. Shit, even Nasty Dollars gives up 4 minute movie galleries they host. Today I think the surfer that signs up does it because he wants the specific content you've hooked him with. He knows he likes it, he's watched some of it and the quality is good. Instead of scouring p2ps which are populated mostly by spam shit (thanks p2pads), or trying to find the specific torrent, he just signs up. He knows he's going to like it, he's already had a good sampling.