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Whoa... what a fucking brilliant idea.
There are shitloads of non-fundamentalist christians who are not specifically against masturbation or the use of toys in the marriage bed, but many of them are very much opposed to porn. Or, even if they aren't, at least they don't want to have anything to do with it.
An adult toystore that is explicitly non-explicit and is aimed towards christian married couples could do immensely well. Hell, just think of the press coverage you could get with it.
Better yet, with the rise of christian marriage-counseling, certain (moderate) religious groups would probably actively promote sites offering such products, as long as the sites were very clearly not pornographic, and aimed at married adults.
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