As Piccionelli sees it, adult's best tactic for stopping piracy is to ally itself, to the extent possible, with mainstream producers who share some of the same interests.
"This was something that was furthered by Allan Gelbard, Jeffrey Douglas and I, which is the fact that we have a rare possible synergy once again between a sort of common interest with mainstream, which is always the best place for adult to be," Piccionelli explained. "We have a commonality of interest in slowing down the piracy to the extent we can, but we also have an interest as well in keeping kids away from the material, and the fact is that the most egregious disseminators of adult content to children are the infringers. They don't care who they sell to, so they're sort of the parties that live off of illegal activity, so given the fact that there is this kind of identity, if we can rework the Digital Millennium Copyright Act to, for example, bring within its ambit some of the players that have been legally excluded by case precedent – for example, people who do the billing processing, people that have advertising on pages of known infringers – if we can clean that up, then we could take the economic motivation out of this type of infringement, and in doing so, by bringing the economics of it into the ambit of legitimate businesses, we stand a much better chance that kids will be excluded from it, and we think that we can probably carry that into the next administration. Certainly it's a hopeless case with the current administration, but in the next administration, regardless of who's there, but particularly of course if it's democratic."
But that's not all. Shane's World is establishing a website (
http://www.antipiracyboard.com) where content producers can post screenshots of pirated material.
"It's for any kind of stolen content," Stokes noted, "because with the time-stamp and the screenshot, it's something that we can start using as evidence in court cases."
"The other thing we're trying to do with it is to educate people," she continued. "Part of the stuff we discussed is, we talk to people; there's a lot of people who don't know what a bit-torrent network is, and peer-to-peer file sharing and all of those things, so we also educated and talked about DVD encryption."
"I really think studio owners need to stop turning a blind eye," Stokes summarized. "This isn't going to go away, and just to sit and complain and do nothing doesn't solve anything, and at this point, in five years, because of this, there's a lot of people who are going to be disappearing from the business, if they don't take a proactive stance."