yep, and it's just the beginning.
Plz realize that to understand what's happening here, you got to think many steps ahead. This is only the first step towards turning internet into something more "predictable" and manageable like tv is for bigCorp today.
Did you think YOU would get to keep this medium, where you can utter your opinions freely, and have others read them? "Plastic is bad", "Save the retards", Lol....
Also the days where 1 guy in a basement could come up with a great idea, put it online and make cash will also vanish. Large corporations hate this phenomenon. No real barrier of entry they say. Goody for them, it's an easy fix. Your new interesting website will now be 17 times slower than GFY

, and not available to everybody. This way people can't pass the links successfully between themselves. You will bust, but bigCorp will pick up the idea within days, and bring it to their users...
Somewhere down the line they'll make sure that even your opinions, will come prepackaged with the subscription you can afford/qualify for. If it's not in some package - it doesn't exist, and can't be spread.
And remember that everything that happens in America, happens in the "Rest of the West" with some lag...
Yep, it sucks...