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Not hard to advertise on Howard or any other station for that matter.
Fling is run by a company netting 8 figures a year. I'm sure they spent more than the average program could afford for branding purposes.
Overall, radio ads are the most inefficient. Don't do it unless you are looking for branding as opposed to just looking for conversions.
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I've trusted my sites to them for over a decade...
Webair, bitches.
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