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I don't think anyone is looking for "the models smile for the camera for every picture", but you have to consider what you are selling... fantasy.
When you sell lesbian porn to lesbian girls, they are into the sex. When you sell lesbian porn to guys, you are selling to that "can I watch" fantasy that almost every guy has. He mentally pictures himself standing at the end of the bed / sofa / whatever actually taking the pictures. So the girls can SOMETIMES look at the camera without breaking the fantasy. Doubly so when you are talking gonzo or reality porn sets... I mean, come on... someone is taking pictures with a flash or running a video camera, of course the girls know the camera is there.
Don't think of it as "what seems real", just try to remember what fantasy you are selling.
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